Services · Social Media
Social media strategy and automation for organizations that can't post manually forever.
Social media is necessary. Having a staff member manually producing, scheduling, and reporting on content every week is not sustainable — and for most LA nonprofits and mid-size organizations, it's not realistic. ShipyardLA approaches social media as an engineering and systems problem: building the content pipelines, automation tools, and scheduling infrastructure that make consistent social presence achievable without it eating someone's full-time capacity.
Systems that post so your team doesn't have to.
Who this is for
Organizations where social media is important but consuming disproportionate staff time.
- LA nonprofits whose communications staff spends half their week producing social content manually with no repeatable system
- Organizations whose social accounts go dark between campaigns because nobody has bandwidth to post consistently
- Mid-size companies that need social presence across multiple platforms without a dedicated social team
- Organizations with regular content sources (events, program milestones, newsletter content) that could be repurposed automatically
- Ad agencies that need social automation tools built for client accounts as part of a campaign delivery
What I do
Strategy and systems — not just a content calendar someone has to fill manually every week.
Social content system design
A content architecture built around your actual content sources — program updates, events, board milestones, donor recognition, newsletter content. Repeatable templates and workflows so content production doesn't start from scratch every week.
Automation and scheduling tools
Custom automation pipelines that take content from your existing sources — website posts, newsletter archives, event registrations — and prepare scheduled drafts for review. Your team reviews, approves, and posts — without building content from zero each time.
AI-assisted content drafting
LLM-powered first drafts for social posts, captions, and short-form content — pulled from your existing program data, impact reports, or newsletter content. Staff reviews and edits, not writes from scratch. One validated use case before expanding.
Reporting and analytics setup
Dashboard setup that shows the metrics that actually matter for your organization — reach, engagement, link clicks, follower growth — without requiring a platform-by-platform manual export every time someone asks how social is doing.
How this is different
ShipyardLA builds the system — the content pipeline, the automation tools, the editorial calendar infrastructure — and hands it off to your team. The goal is that your organization maintains consistent social presence without depending on an external vendor to sustain it. Fixed scope build, documented handoff, your team owns the process at the end.
How it works
Fixed scope. Fixed price. Your team owns the system at the end.
- 01
Content audit and strategy
I audit what you publish, where, and how — and map it to a content architecture that's repeatable. Fixed fee. Most clients move directly into system build from here.
- 02
Build the system
2–6 weeks. Automation pipelines, scheduling tools, content templates, AI drafting workflow if applicable. Fixed price. Integrated with the platforms you already use.
- 03
Handoff and training
Documentation, walkthrough session, and a system your team can operate without coming back to me. Ongoing support available — but the system is designed to run without it.
Book a 30-minute technical audit.
Walk away with a plain-language assessment of where your social content process is breaking down and what it would cost to build a system that doesn't require heroic manual effort to sustain.