Services · Technical SEO
Technical SEO built into the code, not bolted on after the fact.
Technical SEO is the infrastructure work that determines whether Google can find, index, and understand your site in the first place. Core Web Vitals, crawl budget management, structured data, canonical URLs, server response times, JavaScript rendering — these aren't content decisions, they're engineering decisions. ShipyardLA handles technical SEO as part of every web build and as a standalone service for organizations whose sites have accumulated technical debt that's suppressing their search performance.
Search performance is an engineering problem. I solve engineering problems.
Who this is for
Organizations whose search performance problem is technical, not editorial.
- Organizations with a site that hasn't been indexed properly since a migration or redesign
- Companies with slow Core Web Vitals scores that are impacting both search rankings and user experience
- LA nonprofits and service organizations that depend on organic search for program inquiries and donations
- Organizations with JavaScript-heavy sites that aren't being rendered or indexed correctly by search engines
- Teams that received an SEO audit report but don't have a developer to implement the technical recommendations
What I do
Technical SEO that gets implemented — not recommended and ignored.
Core Web Vitals optimization
LCP, FID/INP, and CLS improvements through code-level changes: image optimization, lazy loading, JavaScript bundle reduction, server response time, and render-blocking resource elimination. Measured before and after.
Crawlability and indexing
Sitemap generation, robots.txt configuration, canonical URL implementation, crawl error resolution, redirect chain cleanup. Structured so Googlebot can find and index what matters — and ignore what doesn't.
Structured data implementation
Schema.org markup for organizations, services, local businesses, events, FAQs, and breadcrumbs. Implemented correctly in code, validated against Google's Rich Results test — not pasted in as a script tag that breaks on template updates.
Technical SEO audits with implementation
Full technical audit plus implementation of the findings — not a report and a handoff. Crawl analysis, page speed, indexing gaps, duplicate content, internal linking structure. Fixed scope, fixed price.
How this is different
ShipyardLA implements the technical changes directly: in your codebase, with before-and-after metrics, and documentation explaining what was changed and why. Every engagement includes both the audit and the implementation. You receive a technically improved site with documented before-and-after performance metrics and a properly configured indexing setup — not a list of recommendations to hand off to someone else. Fixed scope, fixed price, implemented changes at the end.
How it works
Fixed scope. Fixed price. Implemented changes at the end.
- 01
Technical SEO audit
1–2 weeks. Crawl analysis, Core Web Vitals baseline, indexing review, structured data audit. Prioritized issue list with implementation effort estimates. Fixed fee.
- 02
Implementation
2–6 weeks. I implement the prioritized fixes in your codebase. Before-and-after metrics tracked for each change. Fixed price based on audit findings.
- 03
Documentation and handoff
Summary of changes made, baseline vs. post-implementation metrics, and guidelines for maintaining technical SEO health on future updates.
Book a 30-minute technical audit.
Walk away with a plain-language assessment of your biggest technical SEO gaps and what it actually costs to fix them — not a content calendar and a monthly retainer.